Dimensions of market of projector of China of graph 1 2007Q1-2008Q1 is comparative
Dimensions of market of 2007Q1-2008Q1 China projector is comparative
Graph structure of sales volume of brand of market of projector of 2 2008Q1 China
Structure of sales volume of brand of market of 2008Q1 China projector
It is mature that the market tends, growth rate begins to put delay
Since 2000, momentum of projector market growth is swift and violent, go to 649 thousand of 2007 from 61 thousand of 2001 rapid growth, the rate of market sale growth 2007 is 33.5% . Drop of the ceaseless maturity as umbriferous technology, price ceaselessly, the intense contention between the manufacturer, consumer is right of projector buy consume to reason from blind choose and buy, chinese projector market begins to enter placid autumn, enter 2008, projector market sales volume grows speed to put delay apparently.
Price war changes channel to battle, high-end market begins to send force in the round
Drive in what informatization develops, of the development as umbriferous technology and applied domain extend, the market uses in the professional industry such as government, finance, traffic, telecommunication, the wide application of Cheng of multimedia report teaching and administrative staff and multimedia conference system, video system generated huge market demand to high-end projector. Begin from 2006, the enterprise such as NEC, Toshiba, 3 water chestnut extends high-end market in succession, roll out high-end projector actively to be tasted newly, and enter 2008, cling to but, the enterprise such as DP also is built in the medium of communication that improves Chinese market, make sufficient preparation to force is sent in market of projector of Chinese high end. DP held the autograph of 3 areas agent formally to arrange accredit ceremony, limited company of limited company of science and technology of Beijing An Hengwei industry, science and technology of source of Shenzhen day city and Zhejiang bright connect limited company of science and technology to become DP the area agent of umbriferous product; Cling to but the projector cent that the company announces to recombine chinese mainland sells a network, showed in high-end projector industry, AV industry not the limited company of system of information of Beijing Founder century of common outstanding achievement becomes one of gold agents. This shows, market of projector of Chinese high end begins to send force in the round, trench warfare, brand battle will replace price war to make the main way that the market competes stage by stage, each brunt manufacturer will arrive from the fight in some places one by one in the entrenchment of price war through extending channel and the market share that increase service quality to enlarge high-end market.
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